Markets have been around ever since humans started trading. From ancient Persian civilizations to today’s farmers’ markets, the concept of a marketplace hasn’t changed that much – it’s a place for merchants and consumers to come together to exchange goods and services.
Marketplaces work so well for physical goods. But what about software? Won’t developers want to write everything themselves? In this post, I explore why developers can benefit from using marketplaces like the VMware Cloud Marketplace.